The latest report shows that the mobile market has surpassed desktop traffic growth by a long shot. It’s the first time the mobile web has overtaken desktops in terms of traffic. And the data is only going to get worse from here on out.
App marketing is the fastest-growing channel for mobile app developers and businesses. It’s one of the top channels for generating new leads and increasing sales. But how do you get people to download your app? You need to increase conversions and generate more traffic.
Mobile apps are exploding, and it’s no wonder. They’re extremely convenient and a great way to connect with your customers. But there are a few things you need to keep in mind to increase your conversion rates. We’ll explore how to improve conversions, boost traffic, and grow your customer base using app marketing.
We can expect that the future will be filled with apps. It’s estimated that 1 billion people will use apps by 2020. It’s only natural that we, as a business, would want to leverage this new market segment. But we must remember that this is a new market segment, so we should adapt to the market conditions. Many tools are available online to help us create and launch an app. However, a few methods will generate results for mobile apps. These results can increase conversions for mobile app marketing.
Create A Mobile Marketing Strategy
First, let’s discuss why you should create a mobile marketing strategy. Mobile marketing is an incredible opportunity for your business, but you’re wasting it if you don’t plan on it. According to Google, over 2 billion people use smartphones. That’s a huge market, and most of them use apps daily. Mobile apps are a fantastic way to increase visibility, engage with your audience, and drive more conversions.
Here’s what you need to know about creating a mobile marketing strategy.
Mobile is the future, and if you’re not taking advantage of it, you will miss out on tons of traffic and conversions. The best way to start is by using Google’s keyword tool. It’s super easy to use, and it gives you a ton of data. Start by entering your primary keyword. Then, enter your competitors’ keywords and see how many times they’re mentioned. This gives you a good idea of what keywords you’re missing out on.
Determine Which Platforms You Should Use
A recent study by Google found that mobile app downloads are growing at a staggering rate of 30% per year. That’s good news for app developers, but what does it mean for businesses? If you want to drive more traffic and generate more leads, you need to start creating apps for mobile devices.
However, you need to ensure you’re creating apps that convert users. While several platforms are available to develop apps, you should focus on the ones that best suit your business and your goals. Let’s look at some of the most popular ones.
What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is a process of improving the number of users who convert into buyers. It is the most powerful and effective form of marketing for any app or website. Conversion rate optimization is optimizing the user experience (UX) design to increase the number of conversions. It includes the following components:
- Optimizing the copy on a landing page
- Optimizing the images and graphics on a landing page
- Optimizing the calls-to-action (CTAs)
- Optimizing the layout and navigation
- Optimizing the design
- Optimizing the pricing and costs
- Maximizing the flow of information and steps
- Optimizing the messaging and tone
- Optimizing the layout
- Optimizing the timing and frequency
- Maximizing the length of the user journey
The main goal is to improve the conversion rate from the user’s initial visit to the final conversion.
How to increase the conversion rate
First, you’ve got to create a useful app that solves a problem your users have. Then, you need to increase the number of people who download your app. You can’t just throw an app out there and hope people like it.
No one will download your app if you don’t have an audience. To increase your conversion rate, you need to get more people interested in your app. To do that, you need to attract traffic to your app, and you can do that by optimizing your app for search.
Frequently Asked Questions Mobile App Marketing
Q: What are some ways to increase conversions for mobile app marketing?
A: Use video as much as possible. People love to see someone’s face on their mobile devices. Also, make sure you include an opt-in.
Q: What are some tips to increase conversions for mobile app marketing?
A: Create content that is easy to read and use in your app. Don’t make them download a separate app just to read your content.
Q: What’s the best thing about mobile app marketing?
A: The best thing about mobile app marketing is the reach it can get you. It can get you to anyone with a mobile phone. You can also make money from it.
Q: What’s the worst thing about mobile app marketing?
A: The worst thing about mobile app marketing is the time it takes to create and distribute apps.
Top 3 Myths About Mobile App Marketing
1. Facebook Ads are not effective for mobile app marketing.
2. Facebook Ads are only useful for iOS apps.
3. Facebook Ads are useful only for Android apps.
Conclusion
I’m sure you’ve heard a lot about mobile app marketing by now. But in case you haven’t, let me share with you some key tips for 2020. The main reason I like to recommend mobile app marketing is that it’s easy to scale. As long as you keep producing new content, you can easily add new features, products, and customers. So if you’re looking to start a business that earns revenue from mobile apps, I highly recommend you try mobile app marketing.