Tom Williams brings you the brand new SEO news, inclusive of Google’s announcement it has stopped the use of DMOZ for snippets, comment on the emergence of voice search and voice command, search engine optimization: The Movie geared up to release, and more.
No More DMOZ For Snippets For Google
Google took to its Webmasters Blog earlier this month to announce that it will no longer use the Open Directory Project (DMOZ) as a source of search results snippets.
DMOZ officially close down on 17 March 2017. However, Google becomes nevertheless using its titles and outlines statistics for seeking outcomes snippets whilst it felt the DMOZ data changed into richer than that already available from the meta description or the web site’s own content material.The flow also approaches that site owner now not want to have the NOODP directive on their pages. As this directive told Google to choose out of the usage of DMOZ it’s miles not required.
Voice seek appears to be coming of age, in line with Andreas Reiff, who recapped on the latest session by means of Pete Campbell, founder and dealing with the director of Kaizen, on voice seek, introduced at SMX London in May.
Voice search has simplest been round on account that 2011, however already 27% of US Smartphone customers now use voice search assistants as a minimum once every week. Apparently, this increase is because of a shift in recognition from voice search to voice command.
New improvements are anticipated from Google’s DeepMind system gaining knowledge of generation, which is probably to be included in Google Home. Similarly, IBM’s Watson is likewise expected to broaden to be constantly aware and constantly getting to know.
Further improvements are anticipated in the language used to command voice. At present, users want to appoint a robot, factual voice, however, it’s far possibly that, as AI evolves, the systems will become better at expertise herbal language.SEO: The Movie might be coming to a display screen close to you. Yes, it’s proper! John Lincoln, CEO of Ignite Visibility, has spent the past few months setting collectively a movie showing the highlights and timelines of search engine optimization improvement.
The movie includes documentary-style interviews with industry influencers, which includes Rand Fishkin from Moz and Barry Schwartz from Search Engine Land.
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Search engine optimization: The Movie might be launched on 20 June 2017. Go to Search Engine Roundtable to look at the trailer.
Google Tests Tab User Interface On Local PanelsSearch Engine Roundtable suggested in May 2017 that Google changed into trying out a tab user interface to toggle among a nearby panel’s evaluate and critiques. A couple of weeks on and Barry Schwartz has suggested that this now seems to be rolling out, despite the fact that Google is but to verify this.It seems that Google is again running checks on its in seek outcomes, Search Engine Roundtable has mentioned.
Sergey Yakov saw a test that included fee labels in maps. The check also includes a price slider filter and a carousel list of charge labels.
He replied key questions which include, does Google treat textual content saved at the back of “read extra” links with the same importance as non-hidden text? According to Fishkin, the solution is ‘no’. In his presentation, he gives a few awesome search engine optimization tips for managing hidden text.