Everyone knows that beacons have been generating buzz since early 2013, when Apple first introduced its iBeacon technology, and while it might have seemed that — for a time — that this revolutionary way of connecting businesses with customers was a bit slow to catch on, today beacon mobile app tech is all the rage. You may be asking what precisely is beacon technology, and you wouldn’t be alone — while there’s been plenty of hype around beacons and beacon app tech, they haven’t necessarily been very well understood. Here are somebeacon basics to help you better understand this game-changing technology and its potential to help more companies of all stripes and sizes benefit.
Beacon technology allows devices to alert applications or websites (which the user has opted in to) when someone approaches or leaves a retail location. In other words, retailers with beacons in place can detect when a customer approaches or is departing a retail space and can offer them timely offers to entice them to stay. This mobile app technology allows a retailer to directly connect with potential or repeat customers through product promotion or by providing other useful information. Say someone walked past a retail store with whom they have already had an online connection — perhaps through an e-gift from a friend; the company can use beacon messages to capture their attention as they go, prompting entry and securing sales. Once inside, the beacon experience can be further implemented to expedite checkout lines, and bring the customer more information about particular follow-up services.
If your business could benefit from a more direct relationship with your potential clientele, and you’d like to capitalize on proximity-based beacon tech, consider reaching out to a third party mobile app developer to help you make the jump. A firm like Toronto’s Clearbridge mobile can help you develop a paradigm-breaking, transformative, end-to-end mobile app that will allow you to harness the full power of beacon technology — whatever your business model.
Retail is probably the most common example of an industry employing beacons, with heavyweights such as H&M and Macy’s deploying them in their stores. But retail is just one of many types of businesses that can benefit from beacon messaging. Starwood Hotels is running a pilot program to replace key hotel rooms with beacon tags. The MLB is using them to reach fans in stadiums to offer them seating upgrades on the fly. American Airlines is one of a growing number of airlines using tag technology to improve connections with customers at airports.
When partnering up with a third-party mobile app developer, be sure to verify that they have a portfolio of companies who are now putting beacon technology to work. Mobile app developer companies like Clearbridge (whose portfolio includes Telus, Shell, and Tim Hortons) has a proven track record in the beacon game, and should give you the right kind of confidence moving forward.
In 2015, Apple and IBM teamed up on a bevy of new apps incorporating analytics and iBeacons. In fact, last year, BI Intelligence reported that beacon tech would be driving $44 billion in retail sales by 2016, up from $4 billion in 2014. If you would like to see a boost in the way your company does business, consider partnering with a third-party mobile app developer like Clearbridge and start harnessing the power of beacon app tech today.