An engineering firm might think that having a strong online presence is not as important as it is in other industries, but this would be incorrect. Any engineering firm must have a strong online presence to increase brand awareness, showcase their work, compete with other firms online and attract new clients. It can be hard to know where to start when it comes to developing a strong online presence for your engineering firm, so read on for a few web tips that will help you to utilize the power and reach of the internet to take your firm to new heights.
Analyze The Competition
A good starting point is to spend some time looking at your competitors’ websites and social media channels (and industry leaders). This should give you some inspiration and help you identify what works well and what does not so well so that you can design a high-quality company website that will be a positive reflection of your brand and how best to use social media for your particular business.
Utilize The Latest Web Design Trends & Stay Current
It is also smart to familiarize yourself with the latest web design trends as these can change often, and nothing looks worse than a dating website (this could hold your business back). Utilize the latest web design trends when designing your website in WordPress, and it will help to impress visitors and position your brand as modern and professional. On top of this, you should also look to stay current with the latest trends and to make tweaks to your website periodically. You should not be changing the website every month, but it is an area that needs looking at throughout the year and not a “set and forgets” asset. Keep in mind that the company website is often the first point of contact with potential clients, so you will want it to be a positive reflection of your brand.
Use High-Quality Images
Following this point, you should also make sure that you are using high-quality and eye-catching imagery. You certainly need to take your time to craft the text (or use a copywriter), but nobody wants to read a wall of text. Instead, you should capture the visitor’s attention with high-quality and relevant images.
Use Case Studies With Client Testimonials
For an engineering firm, one of the most important aspects of your company website will be case studies so that people can see the work that you have completed to date. You should provide as much detail and media as possible as a way to showcase your experience and skills, plus it is also helpful to include any previous client testimonials so that people can get an idea of what they can expect when they work with you – this is hugely important for developing trust and attracting new clients.
Create High-Quality Content
Creating high-quality content is smart to increase your visibility online, demonstrate your expertise, promote your brand, and provide additional value to your clients. You should be looking to make engaging content that your target customer will want to consume and then make this as visible as possible online, including sharing it on the company blog and on social media.
Be Easy To Contact
One of the biggest mistakes that businesses in any industry can make is being difficult to contact. People do not want to wait around for hours or even days to get a response, so you need to make sure that your engineering firm is easy to contact online with a few options available to people. Live chat on social media, chatbots, contact forms, and email are all areas that you should focus on and make sure that you are responsive on all these channels. This could stop you from losing out to the competition and help you develop a positive reputation for your brand.
Source Parts Online
Another smart use of the web for engineering firms is to use a search engine like Octopart to source electronic parts, components, tools, and similar items that you will need for your operation. You will always want to source the best parts and have a wide range to choose from, quick and easy, with these online search engines that allow you to browse and compare products from thousands of different manufacturers and different distributors. This could help improve your products and improve your bottom line, so you should always use these search engines when looking to source any kind of electrical item for your work.
Add A Human Touch
Choosing an engineering firm is an enormous decision and one that people will always take their time with. It is certainly important to showcase your work on your WordPress website, but it is also important to add a human touch so that people will feel a connection and get an idea of what it will be like working with your business. This can be highly effective at persuading people to choose your firm over one with no clear personality, and there are several ways to add a human touch. The best ways to add a human touch include having an “about us” page, staff profiles, and pictures of you and your team together at work.
Use A Digital Marketing Agency
Finally, it is important to use the services of digital marketing to strengthen your presence online. Having a high-quality website is essential, but it is not good if you are not easy to find online. Use a trusted digital marketing agency to provide SEO and PPC services to increase your visibility online, direct more traffic to your site, and make more people aware of your firm.
Hopefully, these web tips will come in handy and help your engineering firm find new success levels.