You may be caught up with chasing likes and marketing through social media, forgetting the power of pulling through web searches. However, Search Engine Optimization is a strategy you can’t ignore if you are to succeed in your digital marketing endeavors. Whatever questions customers have, they turn to search engines for answers. Therefore, it is upon you as a website owner to ensure that your site is aligned to your goals and optimized to increase visibility.
Business is about numbers and the higher the traffic, the more the conversion. Continue reading this article and find out how you can use SEO to win more customers.
Setting up Google listing
To do Google listing, submit your business through “Google My Business” and after you agree to the terms and fill the form, you can verify your business on Google maps and search. When all that is confirmed, you can add relevant information about your business location, contact details, videos, photos and other such engaging content for customers to relate with you. You also need to consider Posts, a feature that allows you to share updates on Google maps and search. Thus, your business can stand out and your potential customers can interact with you. With this option, you can also add a call to action such as ‘Sign Up’, ‘Buy’ and such.
Get your business listed on other directories
‘My Business Listing’ on Google is undoubtedly important. However, it is not the only thing you should pay attention to. You need to enlarge your business network; this can be achieved by establishing a presence like other popular brands on Facebook, Twitter, YouTube and other such authority sites. What you need to ensure is consistency across these sites. Whatever information you give should match what is on your site to avoid confusion. Inconsistent information across sites confuses search engines and thus could badly hurt your rankings.
Get high-quality links
Another important aspect of SEO is getting those quality links back to your site. Talk to local journalists or bloggers who have a high number of followers. Whenever you have your site linked by them, it is like a vote of confidence for you. Here, you have to up your game, get an expert to fine-tune your content and other features so that the site visitors find a reason to stick with you. You don’t want to get leads and then end up frustrating them through a substandard site.
Honing your keywords
There are those words that site visitors and your customers will use to look for information, products or services. Using the right site tags and keywords in your web content improves your search rankings. The best way to get the right keywords is through research; find out what customers are searching for and the competition. If you are not an expert in this, you need a reliable Local SEO Service provider to help you out.
Develop relevant and interesting content
Everyone who has been in content marketing knows that ‘content is king’. Interesting content will attract visitors to your site while poor quality will keep them away. You have to ensure that quality content is available on a regular basis. If your customers find solutions on your site, they will share it and you will get more referrals.
SEO is one of the surest ways of winning customers to your site. If it has not been working for you, don’t give up. Look for a good SEO company that will help you rank high and increase your site traffic.