The mobile application industry will turn ten in summer 2018. As the number of smartphone users increased tremendously in the past decade, so did the mobile app industry’s potential. An interesting study by Statista even points at the expected increase in mobile app downloads from 149.3 billion in 2016 to 352.9 billion in the year 2021. Moreover, there are around 2 million apps in the Apple App Store, while Google Play boasts of 2.2 million apps. If your app is not one of these millions, maybe you need to consider investing your money and resources in the lucrative mobile applications.
However, if the numbers were still unable to convince you into creating a mobile app, the five reasons discussed below would definitely do the needful. Here are the top 5 reasons why you should invest in mobile apps.
To Catch Customers In Real-Time
One of the biggest advantages of investing in mobile apps for any business type is the feasibility to catch the customers in real-time. Mobile phones open on-the-go or direct marketing channels to reach out to the pool of smartphone users. The mobile apps enable you to send push notifications that grab the instant attention of the mobile user. A comprehensive study by industry titans like eMarketer, ComScore, Nielsen, etc., concluded that, on average, a person uses over 4 hours a day on his/her mobile phone. Imagine how quickly your message would be seen by the people when you send notifications via your app on mobile phones. You can send special sales, discount, or promotion-related information right at the fingertips of your targeted audience in real-time through your app’s push notification.
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To Open Newer Revenue Channels
Another reason to invest your money, efforts, and other resources in a mobile app is that it opens new revenue channels for your business. First of all, a mobile app enhances your sale by increasing visibility. An app is simple and convenient, thereby encouraging sales and even repeat orders from a single customer. Next, your app can be monetized by adding advertisements on various spaces to open a new revenue channel. In fact, you can also make your mobile app GPS-enabled and deliver location-based deals for higher sales. You can also earn more money by charging a specific sum every time a user wants to download it from the store (obviously, you’ll need a very compelling and appealing app for that!).
To Enhance Customer Loyalty
Mobile apps enable you to keep your customers’ impact intact even with all the marketing noise surrounding them from all sides. They may see both virtual and traditional ads like emails, messages, billboards, Facebook ads, TV commercials, flyers, newspaper ads, etc., around them, but their eyes will set on your app as soon as they open their phone product search or information. The app can bring you closer to your customers, thus providing you the opportunity to win their trust and loyalty to come back to your app again. Your mobile app should be built around customer loyalty instead of marketing to make it a can’t-miss destination for the users.
To Provide Personalized Experience
One of the biggest reasons you need to invest your resources in a mobile app is its data-driven technique. Your mobile app would allow you to save a treasure trove of data from tracking their shopping preference. Using this data, you can offer a more personalized and engaging experience to the users to enhance their brand loyalty. You can get insights into your customer behavior from the data that they store on the mobile apps. Whether it is their age, location, gender, or shopping preference, you can use this big data to offer a more personalized experience to the persons visiting your site. You can easily tweak your marketing strategy as per your customer’s behavior from the data stored to effectively retarget your marketing strategy.
To Build Stronger Brand Image
Whether it is the Apple store, the Windows Store, or the Android Play Store, having a mobile app in all three stores would improve your brand recognition and strengthen your brand image. Like the color scheme, the various elements in your application, the theme, design, font, and obviously, the app icon plays a vital role in creating and strengthening your company’s brand image. Moreover, when your customers have already downloaded your app, they would see it at least 10 times a day while scrolling through the list of apps on their site.
Convinced yet? I can give you many more reasons, and all of them would be pointing to the inexorable need for investing in a mobile app. You can either develop a mobile app by yourself or join hands with an expert mobile application development company to get it developed professionally in no time. All the best for your mobile app!
Author Bio
Anurag Gupta is a budding entrepreneur with stakes in WeblinkIndia.net, an acclaimed Web Designing & Development Company headquartered in India. He also happens to be a keen writer, sharing insights, tips, and tutorials on subjects related to the ever-evolving landscape of Web Designing and Development.