The planning and preparation phase of opening a new business involves a seemingly interminable to-do list. You must decide which products and services you will offer, where your business will be located and how to obtain the initial capital you need. While these are all important considerations, don’t put off creating your brand. Your brand establishes who you are as a company, and this knowledge may impact many of the other choices you must make. Consider a handful of tips that may help you develop a brand that acts as a strong foundation for your company.
1. Choose a Memorable Name
What you call your business is more significant than you may realize. Names create a label that communicates important information about the nature of the business you run. Does your company have an eclectic vibe? Is it cutesy or brainy? What do you have to offer? Your name should at least partially address these questions. Consider trying out a free business name generator on sites such as Gamify. Tech to discover lists and lists of available names for your company.
2. Design a Trustworthy Logo
The logos and images you use to represent your business can be just as important as the name. A clear, well-designed logo communicates that you are a legitimate, established company with something substantial to offer your customers.
3. Make Your Identity Clear
Whether through slogans, mission statements, or signage within your store, consumers must understand your company’s strengths and priorities. Do you offer fresh, healthy foods and beverages? Is your clothing line ethically-sourced? Tell people in clear terms what you stand for.
4. Capitalize on Social Media and Email Marketing
Once you have decided upon a name, logo, and identity, consider how you will share this information with your target audience. While it can help post streetside signage, this may not be enough to spread the word about your new business. Social media and email marketing are cost-effective ways to communicate with consumers. Both of these methods also allow you to focus your advertising efforts on a select group of interested people in what you are selling.
5. Provide Quality Products and Services
A final but critical piece of advice to keep in mind is that you must be sure to follow through on what you say your business will do. The best slogan or social media posts in the world can’t make up for a bad cup of coffee or poor customer service. Be sure that the way you run your business matches up with the identity you have created for it.
Branding your small business is not an easy process, but it is vital to complete this task to engage consumers and gain their interest and trust. Remember that branding is not necessarily set in stone. Start out strong, but make changes along the way if you find they are necessary. With an effective brand, your small business will be well on its way to carving out its own spot in your industry.