How to Stay Ahead of Your Competitors in London When Recruiting

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London is a bustling business world full of opportunities and possibilities. However, with all that potential comes a lot of competition. It’s hard to stand out in the ever-growing market of start-ups and companies. So why should people come and work for you? You can take some simple steps to stay ahead of the recruitment game.

People Person

You need good communication skills, and people should find it easy to talk with you. Being affable will also work wonders regarding networking and extending your contact connection. You could have one of the most successful businesses in the city, but they will not want to work for you if people don’t like you.

Serviced Office

With the help of a serviced office, you can create the ideal working environment. The kind of place your candidates couldn’t resist working in. A serviced office is operated by a third party, allowing you to focus on running the business, and they can look after the workspace for you. Everything can be taken care of for you, from getting a good internet connection to catering. BE Offices like to throw in treats, like free doughnut Fridays or office Easter egg hunts.


Whether you or your serviced office team, make sure to make the work environment as welcoming as possible. Offer tea and coffee, maybe even some sweet treats. Have something for the candidates to read when they come in – magazines and newspapers- not just promotional material for your business. Let them meet the people they’ll be working with. Go above and beyond to make them feel like a member of a team before they’ve even officially agreed to work for you.

Tell Storie

According to recruitment experts, storytelling has a huge impact when recruiting. You can tell the candidate about the business, but they’re much more likely to remember stories than statistics. You can demonstrate exactly why working for your business is good but in a far more human way, rather than appearing to be nothing but a corporate figure.

Keep it Simple

This follows from the above points, but you shouldn’t overwhelm candidates with a load of business jargon. Keep your statements to the end, explain exactly what the job is, and try avoiding buzzwords where possible. Choose your words carefully, and it could make all the difference.

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