Are you looking forward to launching an iGaming brand? Congrats on making the right choice as the industry rakes billions in revenue every year. However, the Canadian gambling sector is also very competitive, and you must be ready to stand out from the rest.
Marketing is an important function that every online gaming platform must consider. Some brands have been successful in this area, while others are forced out of business within months. What are some of the approaches that iGaming sites should apply to stand out from the rest? We had an interactive session with Kevin Cochran (check profile), who shared the following tips.
Prepare a content calendar.
Knowing that you should create content consistently is not enough. A good casino content marketing strategy should highlight what you should post and when. A content calendar is a visual or written workflow that helps the team tasked with content production determine what they should post daily, weekly, or monthly.
The iGaming market has different sporting events spread across the year. The content calendar can thus highlight what to focus on in the different quarters of the year. The team will thus produce tailored content, plan, and schedule based on the year’s events.
Create an online community
We are living in a woke world where customers crave an emotional connection with the sellers. Offering customers space where they can interact is one of the best approaches for content marketing. You can as well take ideas and comments from different customers and post them as user-generated content.
The forum will allow customers to discuss different gaming strategies and discuss valuable strategies to grow your site. Such a forum will also come in handy when you want to test new tools or products on your site.
Understand your market
The content marketing approach you may use when targeting teens might not be the same when targeting older adults. The Canadian gambling market is very diverse, and you must thus understand who you are targeting.
Some internet users are looking for high-end casinos, while others are just somewhere with low bets. Including a $5 minimum deposit in the casino, Canada, in your campaigns will work magic when your target market is the average internet user. Check the type of content that your target market consumes and the channels they use.
It is estimated that about 3.96 billion people from different parts of the world use social media. Canada is a developed country with high internet penetration rates and has a good social media user base. Your next customer could be browsing on Facebook, Instagram, or even YouTube.
Check out what similar brands are posting on social media before you get started. Ensure that the content you post on every social media account suits the platform and the target market. You can accompany your content with relevant visuals to make it more attractive.
Take advantage of ads.
How often do you come across a gambling platform ad when you are browsing on the internet? Most iGaming brands have realized that ads are an awesome addition to casino digital marketing strategies if they want to generate traffic.
ItGoogle ads can be a good starting point if you want to tap into the traffic of the biggest search engine. The ideal ads should be short but catchy. The beauty of most ad platforms is that they have guidelines that make it easy to design the ads. Ads allow you to target different people based on demographics, which means that you can reduce wastage.
Create affiliate marketing programs
What if you could get people to advertise your brand and get loads of conversions? Thousands of affiliate marketers can help you reach new markets without you spending a dime. Affiliate marketers will get a commission for every successful conversion made on your site. The secret with such programs is to ensure that the commissions you give do not eat too much into your profits.
Above are some of the content marketing strategies that iGaming brands apply to reach out to customers. Gambling companies should always remain trendy and produce valuable content if they want to attract and retain customers.