Most of us use search engines a dozen or more times per day to look up information we may need about… anything. With a search engine, we have millions of potential results at our fingertips to help us find what we are looking for. When prospective customers search for a good or service you provide, of course, you want your website to rank highly on search engines. One of the best ways to do that is by enlisting help from quality SEO content writing services.
Learn four more ways to increase your traffic from search engines below!
When making claims about scientific research or business trends on your website, make sure to back up those claims with a link to the website you found that information on. Not only does this make your website appear more trustworthy and well-cited, but it may also help your site’s SEO and propel it closer to the top.
Just be sure that you’re linking to credible websites for information integrity’s sake, and link to websites that tend to rank higher on search engines themselves to help search engines contextualize your website too.
Search engines tend to prefer content, and websites, that have been around for a long time, but that doesn’t mean it prioritizes old information and outdated websites. One of the best ways to boost your rankings on search engines is to regularly update posts with new information and added context.
Perhaps the easiest way to do this is by creating a rotating schedule that prompts you or your staff to update pages consistently. Keeping information fresh and relevant over time can only help your position on search engines.
A meta description is the short snippet of text below your webpage’s title on an engine’s search results. Many first-time website builders don’t know what meta descriptions are, leading them to neglect a simple and effective way to rank higher on search engine results. If you don’t change it yourself, it will typically include the first few lines of text on your website.
If you take some time and customize the meta descriptions of each page, it can give search engines more context, and it can make search engine users more likely to click on your website.
Another easy yet impactful way to rank higher in search engine results is to use internal links. Internal links are links on your web pages that link to other pages within your website. If you mention a term that people may not be familiar with that you addressed in a different post, simply link to that post so users can click on it for more information.
This not only encourages users to spend more time browsing your website and learning more, but it can also positively affect your site’s SEO and ultimately land you a higher spot. Take care to update links regularly and ensure that they actually go to the page they are supposed to, especially if you have recently changed the web addresses of some pages on your website.
Getting help from SEO content agencies is a fantastic way to help your site rank higher on search engines, but there are several steps you can take on your own to boost your results, too. None of these items are particularly taxing or complicated, they just require a bit of time and effort on your part, but they can significantly affect the amount of traffic you see.