MOBtexting is looking at mobile and cloud telephony

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MOBtexting is a B2B omnichannel communique platform equipped with messaging, cloud telephony, e-mailing, notifications, marketing campaign tracker, and chatbots. In a world this is ‘cellular-first,’ the traditional modes of customer engagement and communique are not legitimate. Brands have turn out to be greater available than they ever were. Looking at this shift, Brijesh Kashyap and his classmate and roommate from PGDM days, Ajay Kumar Gupta, started MOBtexting.

MOBtexting is looking at mobile and cloud telephony 1

Brijesh had wanted to do something inside the cell and cloud telephony area in 2012 itself. The founders got here up with the name 3M Digital network that stands for messaging, media, and mobility. Brijesh says that whilst looking at how cell and internet penetration changed into taking up the sector, they realized that corporations have been constructing the product to construct a person base and assist the stop customer. Still, the company, SME, and startup international become in large part neglected.


The beginnings

MOBtexting first began as a messaging enterprise. However, it soon multiplied to build a consumer engagement platform that could simplify communication structures and ease access to startups, banks, e-trade systems, actual-estate agencies, training establishments, journeys, and transportation.


Today, it works as an omnichannel conversation platform that’s prepared with messaging, cloud telephony, e-mailing, notifications, marketing campaign tracker, and chatbots. The idea is that the consumer gets the whole lot on their smartphone—offers, offers, coupons, reminders, indicators, promotional calls, notifications, and customer support. The duo had worked for 160by2 and understood the gap. They started out with a preliminary capital of Rs 1 lakh at Koramangala, Bengaluru. However, both Ajay and Brijesh didn’t recognize how to code, so that they first determined to get a tech co-founder, and after tons search, they boarded Rajesh Kumar Sahoo, who changed into a tech genius.

Revenue growth and product

The team claims that within the first year of operations, they did an enterprise of Rs 40 lakh with a 4-member team, and in the 2nd yr, their sales doubled. Their sales were at Rs 1.2 crore and Rs 2 crore in the third and fourth yr, respectively. This 12 months, the group is focused on a revenue of over Rs 10 crore. Since the platform is targeted at multiple industries, the presenting includes—messaging, included CRM with advertising automation, a ticketing system that gets incoming customer requests or queries, and creates a customer service price tag routinely.

Cloud telephony structures, outbound calls, a few computerized outbound calls, IVR system, number masking systems, unified verbal exchange systems. Brijesh provides, “These innovations won’t really decorate the manner your employee plays errands—the effects will increase circulation subsequently down to your customer base. On the flip, better challenge management and productivity rates will allow your employees to endorse distinct places where your organization may be enhanced. All of this could be carried out whilst clients sense crucial a part of your enterprise.”

The opposition

Recently, Mumbai-primarily based Customer360 turned into acquired by US-primarily based Interactive Intelligence. Customer360’s Software as a Service (SaaS) product was released in September 2013, and it offers a consumer engagement platform that consists of video chat and cell apps for stay chat and helpdesk. Freshdesk, which has currently re-branded as Freshworks, is one of the most important organization space players. The employer competes with international players like Zendesk, Salesforce, and its product suites, even Zoho. The Chennai-based organization has workplaces within the US, London, Sydney, and Berlin. It had raised $55 million from Sequoia Capital and Accel in its last round of funding in November final yr. Capillary Technologies, which affords an integrated marketing platform supplying omnichannel answers for retailers, had earlier raised a $forty-five million Series C spherical from Warburg Pincus in September.

Differentiator and future plans

While Brijesh believes that there is more than one player inside the area, their USP is their communique channel. He provides that the complete competitor base has multiple person interfaces and a couple of offerings have a couple of bills. He says, “But our USP is a single application for all the communication equipment. This continues us other than our competition. The beauty of the product is that APIs, dashboards, plugins, and customization can be completed for any customer, which puts us into a robust zone on every occasion. Most of our sales come from SMEs. This monetary year we’ve got deliberate to onboard 1000 plus SME, 50 Enterprise customers, and 10 BFSI and NBFC clients.”

Currently, the group is working closer to constructing newer merchandise. Brijesh provides that they need to create more price-brought services within the mobility industry. “By quit of this and subsequent 12 months, our plan is to attain Rs 10 crore sales with a growth price of 300 percent, with the assist of the more recent merchandise we’re building,” says Brijesh.

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