The mobile application industry will turn ten in summer 2018. As the number of smartphone users increased tremendously in the past decade, so did the potential of the mobile app industry. An interesting study by Statista even points at the expected increase in mobile app downloads from 149.3 billion in 2016 to 352.9 billion in the year 2021. Moreover, there are around 2 million apps in the Apple App Store while the Google Play boasts of 2.2 million apps. If your app is not one of these millions, maybe you need to consider investing your money and resources in the lucrative mobile applications.
However, if the numbers were still unable to convince you into creating a mobile app, the five reasons discussed below would definitely do the needful. Here are the top 5 reasons why you should invest in mobile apps.
To Catch Customers In Real Time
One of the biggest advantages of investing in mobile apps for any type of business is the feasibility to catch the customers in real time. Mobile phones open on-the-go or direct marketing channels to reach out to the pool of smartphone users. The mobile apps enable you to send push notifications that grab an instant attention of the mobile user. A comprehensive study by industry titans like eMarketer, comScore, Nielsen etc., concluded that on an average, a person uses over 4 hours a day on his/her mobile phone. Now imagine how quickly your message would be seen by the people when you send notification via your app on the mobile phones. You can send special sale, discount or promotion related information right at the fingertips of your targeted audience in real time through your app’s push notification.
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To Open Newer Revenue Channels
Another reason to invest your money, efforts and other resources in a mobile app is that it opens new revenue channels for your business. First of all, a mobile app enhances your sale by increasing the visibility. An app is simple and convenient; thereby encouraging sales and even repeat orders from a single customer. Next, your app can be monetized by adding advertisements on various spaces to open a new channel for revenue. In fact, you can also make your mobile app GPS-enabled and deliver location-based deals for higher sales. You can also earn more money by charging a specific sum every time a user wants to download it from the store (obviously, you’ll need a very compelling and appealing app for that!).
To Enhance Customer Loyalty
Mobile apps enable you to keep your impact on your customers intact even with all the marketing noise surrounding them from all sides. They may see both virtual and traditional ads like emails, messages, billboards, Facebook ads, TV commercials, flyers, newspaper ads etc., around them, but their eyes will set on your app as soon as they open their phone for product search or information. The app can bring you closer to your customers, thus providing you the opportunity to win their trust and loyalty so that they come back to your app again. Your mobile app should be built around customer loyalty instead of marketing to make it a can’t-miss destination for the users.
To Provide Personalized Experience
One of the biggest reasons why you need to invest your resources on a mobile app is its data-driven technique. Your mobile app would allow you to save a treasure trove of data to track their shopping preference. Using this data, you can offer a more personalized and engaging experience to the users to enhance their loyalty to your brand. You can get insights into your customer behavior from the data that they store on the mobile apps. Whether it is their age, location, gender or shopping preference, you can make use of this big data to offer a more personalized experience to the persons visiting your site. You can easily tweak your marketing strategy as per the behavior of your customer from the data stored to effectively retarget your marketing strategy.
To Build Stronger Brand Image
Whether it is the Apple store, the Windows Store or the Android Play Store, having a mobile app in all the three stores would not just improve your brand recognition but also strengthen your brand image. The various elements in your application like the color scheme, the theme, design, font and obviously the app icon, play a vital role in creating and strengthening your company’s brand image. Moreover, when your customers have already downloaded your app, they would see it at least 10 times a day while scrolling through the list of apps on their site.
Convinced yet? I can give you many more reasons and all of them would be pointing to the inexorable need for investing in a mobile app. You can either develop a mobile app by yourself or join hands with an expert mobile application development company to get it developed professionally in no time. All the best for your mobile app!
Anurag Gupta is a budding entrepreneur with stakes in WeblinkIndia.net an acclaimed Web Designing & Development Company, headquartered in India. He also happens to be a keen writer, sharing insights, tips, and tutorials on subjects related to the ever evolving landscape of Web Designing and Development.