The world is moving towards mobile technology. Mobile devices are the future of Ecommerce. Mobile devices are easy to use and can also be used for shopping. They are very simple, and they have large screens. With the development in mobile technology, ecommerce businesses will face many challenges.
As consumers become more tech-savvy, they demand more from their mobile devices.
According to Forrester Research, ecommerce will account for 10% of total US retail sales by 2018. That means mobile devices will play a huge role in the growth of ecommerce.
What can retailers do to maximize the impact of mobile devices on their ecommerce strategy? I’ll share some statistics and tips, and tricks to help you get started on your mobile journey.
The mobile revolution has started with smartphones, but what comes next? Will the future of ecommerce be on mobile or desktop? The answer is both. For example, we could see ecommerce apps (e.g., ebay) that only work on mobile devices and use your mobile phone number to verify that you are a human being.
What is mobile commerce?
Mobile phones have become the go-to device for accessing the Internet. According to a report by IBM, more than 70% of the world’s population will use smartphones by 2020. That’s an incredibly large market to tap into, and there is already a massive shift in consumer behavior.
Consumers are shifting their attention away from desktops and laptops. According to a study by Pew Internet, 70% of Americans use mobile devices to access the Internet. While smartphones remain the most popular choice, tablet computers are also gaining traction. The average age of smartphone owners is lower than that of laptop and desktop computer users.
The importance of mobile devices
As consumers become more tech-savvy, they demand more from their mobile devices.
Today’s consumers are looking for fast and convenient shopping experiences and want to shop wherever they are. So if you don’t offer a mobile-friendly website, your customers might go somewhere else.
A recent survey found that mobile device users would abandon an online purchase elsewhere because of a bad user experience.
The good news is that mobile devices are here to stay. With that in mind, it’s time to optimize your ecommerce site to be mobile-friendly.
How mobile commerce will change ecommerce
Mobile devices are now a part of our everyday lives and are the future of ecommerce. Mobile commerce is a combination of online shopping and mobile payments.
More than 90% of smartphone owners access the Internet on their phones. And mobile commerce is expected to grow at 50% per year.
As mobile commerce grows, the eCommerce industry will undergo radical changes.
Here are a few key areas where mobile commerce will impact the ecommerce industry:
● Mobile payments will replace cash, checks, and credit cards
● Online retailers will start accepting mobile payments directly on their website
● The number of transactions will increase, and the average size of a transaction will decrease
● Mobile commerce will be integrated into social media and other mobile apps
● Mobile commerce will be a major driver of digital marketing
How to make a smart mobile site
Mobile devices are becoming a bigger part of the ecommerce landscape, and we’re only going to see more of it. Whether you’re selling apparel, electronics, or home goods, a smart mobile site will help you tap into the market and keep up with the competition.
A mobile site is a website that’s optimized for mobile devices. It has a mobile-friendly design that lets users browse the site on their tablet or any other mobile device.
Best practices for creating a mobile site
Mobile devices are the future of ecommerce. In a 2017 survey conducted by Forrester Research, it was found that 52% of respondents said they would stop shopping on a website if it didn’t have a mobile-friendly version. That’s why it’s important to know what kind of mobile experience consumers expect when they shop. In other words, how can you design a mobile-optimized website that will attract your target audience?
Below are three best practices to consider when designing a mobile-friendly site.
Frequently Asked Questions Mobile Devices
Q: What is the future of mobile commerce?
A: Mobile commerce is an important trend for ecommerce. Consumers are shopping on their phones more than ever before.
Q: How can retailers adapt to the changing environment of mobile commerce?
A: You must ensure your site is optimized to fit a phone screen, especially if you sell electronics. Ensure that your site is easy to navigate. Make sure you have mobile-friendly products.
Q: What trends in mobile devices can we expect to see in the next few years?
A: Mobile device technology has improved exponentially over the last decade, and I believe that with this, the consumer will become more knowledgeable about their product or service, thus allowing them to research it more thoroughly before they make the purchase decision.
Q: What’s the most important lesson you’ve learned from your mom?
A: I have learned that there are no mistakes. No matter what happens, there is always a way to fix it.
Q: What’s the most successful mobile ecommerce store?
A: If you ask me, it would be Amazon.com. It has done a great job with its mobile app. It’s easy to navigate and lets you search by category and price range.
Top Myths About Mobile Devices
1. Mobile devices are not a good substitute for PCs.
2. Mobile phones are not going to replace computers.
3. No one has yet developed a good mobile device app.
Conclusion
It is no secret that mobile devices are the future of ecommerce. This trend is already here and will continue to grow. Websites like Amazon, eBay, and even Facebook now offer a mobile version of their sites. But these websites are just a small part of the mobile market. As smartphones continue to improve and become more common, the percentage of people accessing the web via mobile devices will continue to rise. In fact, by 2020, around 85% of all internet traffic will be from mobile devices.