When you have a show to put up or a product to sell. Roll up banners come to your rescue. They are the aptest tool that can help an exhibitor to put up a great trade show. They are the best medium to advertise, all you need to do is to place it somewhere where people congregate. It is the point of contact between people and your sale. Hence, designing a roll up banner is never easy. Space is limited and you have to fill it with the right color, images, and information so as to generate an impact among the customers. It the way to promote your brand and reach an audience by speaking minimum. So in order to make an effective manner and to make it in such a way that people notice, you should keep the following things in mind.
KEEP YOUR LOGO AT THE TOP
Always remember to place the brand’s logo at the top while the messages should be placed at the eye level. So that it could be read easily. Right from our school days, we have been taught to read things from top to bottom and from left to right. The same rule is applicable to your customers as well. Be mindful about this while laying out the flow of information on your banner. Always keep information relevant and keep words to a minimum because when it comes to the banner, less is always more.
Since you are catching people’s attention and luring them towards your brand, you must keep in mind to put up relevant images. Don’t just download any image from the website and pop into your banner. Those images are usually saved in RGB mode, while to make sure your banners are print-ready, you must save them in CMYK mode and set the resolution at 300 dots per inch. Your images are the royalty of your roll up banner.
COLOR AND TEXT
Colors are your banner’s best friend. So choose colors that ties with your existing corporate colors and logos. The background color should also be chosen wisely with respect to texts and images. It is very important for all images and texts to be readable. Therefore, use colors like red and orange that grabs attention and avoid colors like yellow and white which are not readable from distance. Further, typography and arrangement of letters should be appealing. Typography can make or break your banner. Designing a typeface is the most difficult job when it comes to visual and graphic design.
SIZE AND AESTHETICS
Aesthetic is basically the mind’s capability to differentiate between what is beautiful and what is ugly. If your customers want to identify you with your brand so you must be mindful about design aesthetics. Banners range in size from the 13-inch tabletop retractable banner all the way up to the 6.8-foot tall Roll Up Standard. The size completely depends on your advertising needs. However, in case of roll up banner, It’s best to go for smaller sizes.
This point is very important for those who are exhibitors. You may not be able to talk to everyone in attendance. So your contact details will help your customers to reach you and your product. So if you mention contact details it will help your customers to avail your service and locate you easily. Hence, Include your name, contact number, website details on the banner.
Always remember to have a plan in place and measure the effectiveness of the banner. Hope these tips have given you a pretty solid start when it comes to how to design a roll up banner.