Do you operate a gambling website? If so, then you understand the importance of a strong marketing plan.
After all, you need to have a constant flow of new customers in order to maximize profits for your business. And yet it’s no secret that reaching your target audience isn’t easy. Marketing is a tricky game, and there’ never a shortage of competition.
The key is to understand how to make the most of internet advertising so that you can reach the larget potential audience possible.
The article takes a look at advertising design for online banner ads that will help increase business. Keep reading to get the inside scoop.
Focus on Banner Size and Placement
When it comes to creating effective advertising for your gambling site, never underestimate the importance of the right size and placement of your banner ads. Here are the guidelines for successful banners:
- Leaderboard – 728x90px
- Half Page – 300x600px
- Medium Rectangle – 300x250px
- Large Rectangle – 336x280px
Along with the proper size, you need to make sure that your design is featured near the main content of a page. This will ensure that the eye is drawn to it.
Effective ad banners rely on striking the right balance of images on the screen. This means that you need to watch your hierarchy in order to increase brand awareness. This will help drive traffic to your website.
For example, the company logo for your online casino needs to be visually dominant in the banner in order to build brand awareness. There should also be a value proposition and a CTA (call to action). These are elements that showcase the value of the product or service that you’re promoting and then invite the users to click the text or button.
Keep Your Message Simple
Your audience will only give you a few seconds of their attention. That means that the message contained in your ad visuals need to be clear and simple. They will likely ignore a cluttered banner.
Use Text Animation
It’s no secret that text animation is a powerful tool. After all, it allows you to take a simple message to the next level. In fact, animated banners typically out-perform a static banner ad.
The key is to create an animation that lasts no more than 15 seconds, and never loop them more than 3 times. The best strategy is to use the last frame of the animation as your CTA.
Here’s where to learn how to animate your text.
Create a Sense of Urgency
The whole point of your banner ad is to inspire action. Otherwise, your entire effort in building your ad will be wasted.
Thus you have to strive to generate a sense of urgency with your target audience. Your banner ad needs to make them curious enough to take a closer look at what you have to say, and then to create a desire to want whatever you’re selling. This isn’t easy, but it’s crucial to building a successful gambling website.
A Guide to Advertising Design for Getting the Most From Your Online Banners Ads
Strong ads are incredibly important in running a successful business. Fortunately, these tips for advertising design will help generate the most traffic possible to your gambling website.
Keep scrolling to discover more online gambling tips and advice on our blog.