Indian Youth Choosing Refined, Subtle Fashion: Nitin Mohan

Indian Youth Choosing Refined, Subtle Fashion: Nitin Mohan

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India’s teenagers is indulging in style like by no means earlier than, choosing patterns which are subtle and on track with the global market, say owners of menswear fashion brand Blackberrys, which launched its new series Urban.India’s teenagers is indulging in style like by no means earlier than, choosing patterns which are subtle and on track with the global market, say owners of menswear fashion brand Blackberrys, which launched its new series Urban.
The Autumn-Winter 2017 and Spring-Summer 2018 Urban collections were released at an accomplice join program held right here with singer Papon and actress Gauahar Khan pepping up the event with live performances on Monday night time.
Talking on the sidelines of the launch, Nitin Mohan stated that the logo took five years to launch the casual wear category.
“The informal put on market became large sufficient. We did our homework nicely.

 


“The younger Indians have more disposable income and this has given a lift to casual put on variety. We are new to this phase and we took this as an opportunity to create a emblem that addresses that marketplace fairly. When we outlined the idea, it became a pure design-pushed idea however we are now launching it as a full-fledged brand,” he brought.
The collection, in step with logo members, is designed for the nicely-travelled urban Indian customer. Some of the highlights of this collection consist of pilot jackets with large pockets, cargo trousers, dropped trousers and knitted bombers.
Asked approximately the market studies that went in the back of it, Nikhil Mohan said: “The concept of the developments came in from the international marketplace, however, we also looked internal India, in places like Jammu, Varanasi and of the route, towns like Delhi and Guwahati.”
“There is an opportunity for relaxation up informal put on. That sound a touch conflicting, but this (the brand new Urban release) isn’t always the standard colorful pink, yellow, blue or white type of range. This variety is supposed for fashion conscious Indian children who understand fashion. They have very subtle and diffused style flavor.”
Nikhil additionally confused that because everything is best a click on away these days, all markets — tier-II or tier-III markets are “equally essential for a brand” as “people are making style alternatives in their very own and are experimenting with attires”.
Present to make the night time glamorous was Gauahar, who done on some popular Bollywood tracks like “Kala chashma” and “Saara zamaana”. Singer Papon additionally sang tracks like “Moh moh ke dhaage”, “Kyon” and some antique and gold tracks at the target market’s behest.BlackberrysfashionNitin MohanStreet styleFirst Published: June 14, 2017, 11:19 AM IST

 

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