Dame Vivienne Westwood says people can buy fewer garments to assist guard the surroundings.
The dressmaker spoke to Newsbeat behind the scenes at her London Fashion Week Men’s show.
“My message is ‘buy much less, pick out properly, make it remaining’,” she says.
Her circus-themed collection featured recycled plastic bottles as shoes and aluminum cans pinned to tights, as a campaign towards style waste.
A male model in a purple get dressed
It’s simplest the second one time the 76-yr-vintage has proven a collection at guys’ fashion week.
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The variety was unisex, with androgynous woman models in pinstripe fit jackets, and guys in sheer tunics and shape-fitting ball gowns.
An acrobat in a hoop at the catwalk
Image caption Acrobats performed alongside models
After more than four a long time in fashion she says there may be no secret to success – younger designers need to “work it out for themselves”.
But she wants the style enterprise to transport far from generating such a lot of reasonably-priced garments.
A male version in a sheer tunic
She desires shoppers to shop for fewer items, select them better and lead them to ultimate.
“It’s [about] excellent, now not quantity, not landfill.”
Plastic bottles and cans were trapped in tights as part of Westwood’s environmental message
Image caption Plastic bottles and cans were trapped in tights as a part of Westwood’s environmental message
That approach will now not handiest help protect the surroundings, but additionally unfastened designers to make extra stunning clothes, she says.
“It would mean designers could then lay out the garments that they love. They [wouldn’t] have businessmen telling them about charges, or whatever.
“What a clothier need are to make stunning garments and sell them at the right price.”
A version dancing at the catwalk
Image caption Some models danced down the catwalk
Unusually, the show featured live tune, with instrumentalists Levent & Taylor alongside vocalist Mic Righteous.
The Margate rapper blanketed lyrics approximately climate alternate within the set. He says it was nerve-wracking to play for a fashion crowd.
“I do not honestly in shape into that, however understanding that we had been ordinary become splendid.”
A model in circus-stimulated makeup
Image Caption The display had circus impacts
It becomes the first time they had completed as a trio.
“We played some tunes for Vivienne and [husband and design partner] Andreas Kronthaler,” says guitarist Levent.
“They gave us some feedback on what they wanted and we went away and worked out a 12-minute piece of track. We had numerous a laugh doing it.”
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Eco fashion uses eco textiles such as organic cotton or bamboo or vintage items. Those fabrics are kinder to the environment as
Organic cotton is often known as the natural fiber, conventional cotton uses around 9% of the world’s agrochemical pesticides, about 20% of the world’s insecticides and 8% of the world’s chemical fertilizers. This is because cotton flowers are very prone to attacks from insects forcing conventional cotton growers to use high levels of chemicals and genetically modified seeds. A typical conventional cotton t-shirt uses about 150 grams of very toxic pesticides and insecticides. Keeping these fabrics out of the landfills is a must.