When you work in marketing or sales, you know that every little edge you can get will help you along the way. With technology growing to be an integral part of everyday life, there should be a way to use it to your business advantage. The good news is, companies are creating ways to help your sales team make the right connections and increase your sales engagement — the quantity and quality of your marketing outreach efforts. If you use the right tools, like a good sales engagement platform, you’ll find your business doing better than ever. What makes a good sales engagement platform, though? A combination of these five factors.
1. Analytics
If you can track the effectiveness of different aspects of your sales efforts, you’ll get a lot further in determining what works and what doesn’t. Whether that involves filming live sales sessions or recording online interactions, you’ll have a central database of some helpful techniques and some less effective ones, which you can use to predict what will work in the future.
2. Communication
You can’t sell to someone you don’t communicate with, especially a thoughtful consumer who wants to know why they should choose your product over anyone else’s. A good sales engagement platform will give you the tools you need to communicate with your customers or prospects and help you analyze the appropriate channels for any type of content.
3. Content
Whatever you use for marketing, you should tweak and adjust constantly. Your content should be simple for your consumers and your sales team to access and understand, which means your sales engagement platform should track the content you use and any changes. You should measure the sales techniques your team uses and how well they accomplish their purpose in each context.
4. Convenience
To make the most of the work your sales team puts in, you’ll need to be able to access the sales engagement platform as conveniently as possible. In a work-from-home era, this is particularly relevant; your team should be able to access their content and use it effectively, whether they work from the office or their living rooms. Your platform may allow access through a mobile app, email, or a window in your customer relationship management system.
5. Guidance
The goal of all of these facets and analytics is to make your sales team more effective and see a rise in your sales engagement. With the right tools, your people will have the opportunity to work towards honing their selling skills. A sales engagement platform will analyze the available customer data, as well as the content your prospects pay attention to. The program can then offer recommendations on when to reach out and what to say to make the most of your sales. With these guidelines, you have the tools you need to search out a sales engagement platform that will work for your company. Use them wisely, and you’ll see your business take a favorable turn.