Did You Know?
Companies which have their own blog attract fifty percent more visitors as compared to organizations that don’t. (Stat courtesy of Hubspot.com)
The advent of internet and the introduction of digital marketing has leveled the playing field for everyone. Businesses and individuals have various options to increase their visibility in response to around three trillion searches every year by online users through search engines.
Creating onsite blogs is one such strategy that can help businesses compete, grow and sustain…
We welcome you to the discussion where we would explain why business websites must have an onsite blog. So, let’s get started.
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Onsite Blog Reinforces Your Digital Presence
Internet is a haystack of competitors and information – as such, your existence is like a needle in the haystack. Your chance of being found in this haystack is only possible if you use all the tools and create the right content to glimmer your presence. From website SEO and social media to an onsite blog—you must use every tool at your disposal. And when you have an onsite blog,
You blog = More information
More information = More website pages
More pages = More content for indexing
More search engine indexing = More visibility
More visibility = Stronger the presence.
Onsite Blog Allows you to Implement a Coordinated Marketing Strategy
A website and an onsite blog – these two are just some of the tools which you can utilize to implement your digital marketing strategy. The more dispersed these tools are; more difficult it is to customize, monitor and implement a coordinated marketing strategy. By having an onsite blog, you can cut some of these management hassles. You will be able to manage both of your marketing tools through the same platform. As a result, your efforts will be streamlined and coordinated.
Onsite Blog Allows You to Establish Brand Uniformity
Brand uniformity is important when it comes to identification and the quality of being relatable. If you have an offsite blog which is stationed on a separate digital shore, it can be sometimes difficult to maintain brand uniformity. When there is no brand uniformity, you won’t be able to establish authenticity. An onsite blog helps you to maintain a consistent personality which promotes authenticity and helps in retaining the customers and site visitors.
Onsite Blog Acts as a Medium of Communication
Quite often, a response to an email, filling a contact form or communication through social media channel is not convenient for your followers. Onsite blog helps to establish another medium of communication as your followers and customers can drop their query or message in the comment section which is provided at the end of a blog. This improves customer interaction and engagement.
Onsite Blog Serves as an Opportunity to Become an Industry Thought Leader
Why should anyone be interested in providing information which answers customer concerns and queries rather than selling its services?
The answer is simple.
When you are helping your customers and readers You are acquiring their trust.
When you are acquiring their trust You generate more leads.
When you have more leads You have increased conversion.
As Robert Rose from Content Marketing Institute explains:
To get an “R”, you have to give a part of your “I”. And this is the secret to a higher ROI.
In fact the best serving example to back this statement is the Furrow magazine from John Denveer. By educating their customers on the practices and trends of farming and forestry industry, the company has managed to establish itself as an industry thought leader – meanwhile generating huge revenue through sales of their products. There are other plenty of successful blogging case studies where websites and businesses were able to generate additional profits by providing valuable content to their customers and readers.
Onsite Blog Increases Time Spent by Visitors On Your Website
An onsite blog helps you to keep your readers engaged, thereby, increasing the total time spent on your website. This is not possible through other web pages as they are meant to be precise and do not allow webmasters to explore on topics which interest the readers. Hence,
The more the time spent = The greater the opportunity to nurture a prospect.
Onsite Blog Helps You to Grow Internally as an Organization
We, humans, love to be part of a process where we can have a positive and value added contribution. By having an onsite blog, you can invite your employees to post regular content. This updated content helps to facilitate the customers with their needs, meanwhile providing an automated method of content updating. The combined synergy work towards improving the presence of the business and allow your employees to feel they are part of a positive movement. Increased employee satisfaction results in improved workplace environment.
Onsite blogging provides you with the opportunity to grow your business. The only question is:
Are You Ready to Take This Opportunity ?